In order to understand the real quality of the audience you are capturing, you should assess not only how much it costs for someone to convert, but measure the long-term value of that lead. Understand the Value of Your Leads – Beyond the Form Fill

Retarget to nurture potential customers. With this feature, you can nurture potential customers by building target audiences of existing LinkedIn members who’ve already shown interest in your products or services by visiting your website, registering for an event, viewing a video, or filling out a Lead Gen Form.Ģ.

The course shows you how to to avoid hyper-targeting, set up different campaigns and approaches, use lookalike audiences, and more.

Target the best prospects for your business. LinkedIn’s extensive targeting tools help you deliver your content and ads to members who are more likely to take action and turn into quality leads.One of the greatest benefits to marketing on LinkedIn is that you have access to the vast majority of potential customers right in one place, with a business-oriented mentality. Here are five of the biggest takeaways from the course that will get you started: 5 Best Practices for LinkedIn Lead Generation 1. “ Using LinkedIn for Lead Generation” walks you through a series of lessons that will help you harness the power of LinkedIn to elevate your lead generation game. This means competition for attention and mindshare can be fierce, so finding an edge can offer a key advantage.įor marketers who want to take the next step, LinkedIn Marketing Labs has a course designed expressly for that purpose. It is the most popular social media platform for both organic and paid B2B marketing activities.

The vast majority of B2B marketers consider LinkedIn an effective source for generating leads. But the fundamentals of effective lead generation are changing in a transformed business environment. (And also their biggest challenge.) Fueling the sales pipeline with high-quality opportunities that convert is ultimately one of the primary functions we are measured against. Year after year, marketers point to generating leads as their top priority.

Linkedin marketing lab